Directory of Goods and Services
We will prepare a list for your trademark application that meets all legal requirements.
What the Goods and Services Directory Is All About
The Classification of Goods and Services specifies the products and services for which a trademark is to be legally protected. It does not describe a name in abstract terms, but rather the specific commercial use of the trademark—such as for certain goods, digital offerings, or services.
Common Questions When Creating the Directory
What needs to be protected?
A depiction of the current business model and realistic developments.
How precise do terms need to be?
Everyday language and trademark law requirements often differ from one another.
How broad can the scope of protection be?
Diversity broadens reach, but often increases the risk of conflict.
Which classes are relevant?
The Nice Classification provides a framework but does not replace a substantive examination.
Avoiding Risks
Typical Risks
Unclear terms can lead to objections or gaps in protection. Classifications that are too broad increase risks, while those that are too narrow require subsequent filings. Deviations from the business model can become problematic later on.
Strategic Value-Added
A well-defined class of protection provides clarity regarding the scope of protection, reduces the potential for conflict, and establishes a solid foundation for the registration, use, and defense of the trademark.
How do we proceed?
State of Affairs
Analysis of products, services, distribution channels, and target markets.
Legal Translation
Wording in language suitable for registration, taking into account administrative practice.
Strategic Design
Distinctions between core and peripheral areas, deliberate limitations, or clarifications.
Comparison with Research
Adjustment of the directory based on identified areas of conflict.
A carefully drafted list of goods and services is less a matter of formality and more a translation of a business decision into legally enforceable trademark protection. It determines the scope of the trademark and how effectively it can be used and defended in the future.
In the brand strategy process, this is therefore a key step before proceeding to the national or international application. Please contact us.
Related to the topic of strategy development
Research
Check whether identical or similar trademarks already exist
Registration
Germany (DPMA), the EU (EUIPO), and internationally (WIPO)
Here's how we support you
Business Model Analysis
Which goods and services are relevant today and will be relevant in the future?
Legal Structuring
We translate into terms that are suitable for registration, clear, and reliable.
Strategic Design
Design the scope of coverage so that it is economically sound and limits risks.
Preparing the Application
The goal is to create a directory that reliably supports the login process.
Download PDF
Overview of the Products & Services Directory.
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