Trademark law

Not everyone immediately thinks of trademark law when they think of paper handkerchiefs or cold drinks containing caffeine. And yet it plays an important role. Because everyone probably has at least one brand name in mind. The companies behind them have managed to make their products and brands stand for an entire product category through clever selection.

And so it is clear: the value of your company can be increased in the long term through a successful brand strategy. The way into the minds of your customers is through the brand. Take advantage of our lawyers’ expertise in trademark law.

No registration without verification

All signs that are capable of distinguishing the goods or services of one company from those of other companies can be protected as a trademark. However, simply registering your own logo as a trademark is far from sufficient. Without prior examination and subsequent monitoring of your own brand, meaningful brand protection is hardly possible.

In addition to the possibility of obtaining trademark protection through registration in almost all countries of the world, trademarks can currently be registered in 45 different classes. Mistakes are unforgivable – they can prevent registration or make it practically impossible to enforce your rights later on. Attention must also be paid to whether third-party trademark registrations jeopardize the enforcement of your own trademark.

Our attorneys offer you a comprehensive examination of your desired trademark before filing your application in order to keep an eye on possible risks from the outset.

Defining a brand strategy – because brands create sales

Legal advice before, during and after the trademark application is essential. We will discuss your individual trademark strategy with you to ensure the best possible legal and market enforcement.

Those who manage to successfully position their brand on the market can regularly look forward to long-term customer loyalty and rising sales. We not only support you in developing your individual brand strategy, but also take care of all the necessary formalities.

Trademark law also means: law enforcement

If you need to defend your trademark or are attacked by third-party rights holders, we are at your side as a reliable partner. In addition to out-of-court dispute resolution, we can of course also represent you in court proceedings.