National and International Applications
We also assist you with international trademark protection beyond Germany and Europe.
What does "international trademark registration" mean?
An international trademark application refers to a situation where trademark protection is to be established beyond Germany. Legally, there are various options available for this: the EU trademark, which provides uniform protection throughout the EU, and international registration under the Madrid System (WIPO/Madrid), which allows protection to be bundled across many individual countries. In addition, national applications in individual countries remain a separate option.
Pathways to International Protection
Union trademark
A uniform intellectual property right applicable to all EU member states. This makes sense for planned or existing use in multiple EU countries, but carries the risk that obstacles in individual countries could have EU-wide repercussions.
International Registration
A process for bringing together many countries under a single administrative umbrella. Applications are filed centrally but are examined in each designated country in accordance with national law.
National Applications
Targeted individual registrations in specific countries. In certain scenarios, these are more robust or predictable than international systems, but require greater coordination efforts.
Avoiding Risks
Without international coverage
Anyone who uses a trademark internationally without properly protecting it risks conflicts with prior rights in target markets. This can lead to cease-and-desist letters, platform bans, or costly rebranding efforts—often only after investments have already been made.
With an international strategy
A planned international trademark application provides legal certainty for expansion, sales, and marketing. It allows for the targeted protection of markets, the prioritization of risks, and the limitation of future litigation costs.
What should be clarified before filing an international application?
Target Markets
In which countries is the brand actually used or recognized?
Goods & Services
How far should the protection extend—and where does it create unnecessary vulnerabilities?
Signs & Language
Is the symbol also unproblematic from a linguistic and cultural perspective?
Collision Risks
Where are legacy rights likely to exist, and how should they be handled?
The goal is to establish a solid foundation for deciding on the application, scope, and next steps. We’d be happy to work with you to determine whether and how your trademark can be strategically protected. Please contact us.
Related to the topic of international affairs
Research
Checking whether identical or similar trademarks already exist
Create a directory
Determination of the Legally Relevant Scope of Protection
Here's how we support you
Strategic Planning
A registration strategy that aligns with your business model, target markets, and timeline.
Choosing the Right System
Deciding Between an EU Trademark, an International Registration, or National Applications
Coordination & Implementation
We monitor the proceedings and coordinate with our colleagues abroad as needed.
Request Registration
We will provide you with a customized quote for your trademark registration.
Listen to the podcast
We'll go over everything you need to know about international trademark applications.