Develop a Brand Strategy
We develop brand strategies that drive growth, control costs, and mitigate legal risks.
What should be protected?
Brands are built for the long term. A sustainable brand strategy therefore takes into account not only the current situation but also future growth, new offerings, and potential international markets.
Trademark protection is always specific:
- For a specific mark (e.g., name, logo, combination of words and images)
- For specified goods and services
- For clearly defined countries or regions
The brand strategy therefore clarifies:
- What needs to be protected?
- For which offers?
- In which markets?
- What are the prospects for the coming years?
Key Questions to Consider Before Filing a Trademark Application
Character Selection
Word mark, figurative mark, or a combination? Which options (house brand vs. product brand) make sense?
Goods & Services
Which goods and services are relevant? What is merely "nice to have" but tactically risky?
Territory
Is registering in Germany (DPMA) sufficient? Is the EU trademark (EUIPO) more efficient? Or should I register internationally through WIPO?
Future
How is business developing? Start incorporating new markets and products into the protection strategy now.
Avoiding Risks
Overly Restrictive Protection
The trademark does not grow with your business. As you expand, the old registration no longer covers your new products.
Too Broad Protection
This results in unnecessary costs and leaves vulnerable to deletion requests (for non-use) or conflicts with prior rights.
How do we proceed?
Select a protected area
We're weighing our options: DPMA (Germany) to start with? EUIPO (EU) for the next step? WIPO for individual countries outside the EU?
Design a directory
The list of goods and services is not just a formality. It defines the scope of your protection. We at draft it to be watertight.
Define Architecture
Private Label vs. Branded Products. We structure your portfolio so that your budget and administrative costs remain within .
The result is a clear basis for decision-making regarding registration, scope, and next steps. If you’d like to determine whether your brand is strategically positioned, please contact us.
Related to the topic of strategy development
Overview of Trademark Law
An Overview of All Options
Check Eligibility for Protection
Assessment of whether the trademark is eligible for registration at all
Here's how we support you
Strategic Briefing
Joint Clarification of Signifiers, Goals, and Perspectives
Registration Strategy
A Structured Decision on the Scope of Protection and Order of Priority
International Coordination
Coordination with foreign trademark offices and colleagues
Risk Management
Avoiding Unnecessary Costs and Legal Vulnerabilities
Download PDF
For anyone who would like to get an idea of what to expect beforehand.
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We're talking about brand strategies for companies.