Various signs can be registered and protected as trademarks in almost every country in the world. Whether words, graphics or even three-dimensional images – trademark protection can be obtained for many forms.
Different brands for different countries
In Germany, for example, it is possible to register a trademark with the German Patent and Trademark Office(DPMA) and obtain protection within the Federal Republic of Germany after examination there.
A special feature applies at European level. By registering a so-called European Union trademark, the owner obtains protection in all European countries. It goes without saying that this is a considerable simplification compared to registration in each individual country. The European Union Intellectual Property Office(EUIPO), based in Alicante, Spain, is responsible for this.
Anyone wishing to register trade marks in non-European countries (e.g. the USA) can do so via the World Intellectual Property Organization(WIPO). In contrast to the European Union trademark, WIPO itself does not grant worldwide protection. However, registration in the individual WIPO member states is considerably simplified and coordinated via a single office.
It is even easier for applications from Germany: applications and follow-up correspondence can be conducted via the DPMA in Munich.
Which brand is right for me?
The question of where to register a trademark is often linked to the regions in which the company operates. Where are your goods sold or services offered, or where do you want to expand? You should also ensure that your trademark is protected in these regions. Not only the status quo, but also future developments should be taken into account.
Registration with the various offices
Once you have decided on the appropriate regions, you register with the relevant office. The formalities are slightly different for each office.
The majority of applications can now be completed and submitted electronically. The offices even “reward” those who do without the paper version with lower official fees.
In order to avoid having to pay the saved fees again unnecessarily, you should have already checked whether the sign to be applied for meets the requirements of the critical eyes of the officials before filing the application. It is not uncommon for already existing or unprotectable signs to be applied for and rejected by the office. The office does not refund the fees paid in advance.
Knowledge database on trademark law
Our knowledge database contains information and answers to many important terms and questions, including those relating to trademark law.