The advertising of a product that reaches the product ranges of internet retailers, retailers and drugstore chains via the so-called gray market as “exclusively available in pharmacies” by its manufacturer is also objectively incorrect and therefore misleading if the manufacturer of the product itself sells it exclusively to pharmacies (LG Hamburg, judgment of November 17, 2016, 327 O 90/16).
“Exclusively available in pharmacies” can be misleading
- Dennis Tölle
Contact person
Dennis Tölle
Specialist Attorney for Copyright and Media Law; Specialist Attorney for Intellectual Property Law
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