Misleading advertising by dentists

A dental group practice may not give the impression through advertising on a website that its own emergency service is the emergency service provided by statutory health insurance physicians. The North Rhine Dental Association had taken legal action against such advertising by a group practice. It considered this to be misleading advertising. The Higher Regional Court of Cologne has now confirmed this view (OLG Cologne, judgment of March 6, 2020, Ref.: 6 U 140/19; PM d. OLG Cologne of April 24, 2020 (PDF)).

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Dennis Tölle

Specialist Attorney for Copyright and Media Law; Specialist Attorney for Intellectual Property Law

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