AI in Advertising and Marketing: Legal Risks Companies Should Be Aware Of
AI advertising is permitted, but it is not without risks. What applies as of August 2, 2026.
AI advertising is permitted, but it is not without risks. What applies as of August 2, 2026.
The Munich I Regional Court has banned Suno from using copyrighted music in its training. What the ruling means for AI music.
The Düsseldorf Regional Court has granted copyright protection to the Stratocaster design. Thomann is suing over the implications for the market.

Instead of five million, just 730,000 euros: When creative professionals can demand additional compensation despite a flat fee.

ECJ: Works in the public domain may be made available online if geoblocking effectively excludes users from protected countries.

The Federal Court of Justice (BGH) strengthens copyright protection for designer furniture: No stricter requirements apply to applied art.

Suspicion of AI use is not enough: The Frankfurt Regional Court identifies two hurdles for rights holders regarding AI-edited photos.
Uploading Someone Else’s Photo to an AI—Is It a Copyright Infringement? Not necessarily, says the Higher Regional Court of Düsseldorf.
Advertising labeling: Travel expenses, press appointments and reels can already trigger labeling requirements.
Anyone issuing a copyright warning does not always have to provide evidence immediately. However, if there are concrete doubts, the person issuing the warning may be obliged to provide additional evidence.