Competition law
Healthfluencer: Where does education end and advertising begin?
The legal boundaries for medfluencers and doctors between HWG, professional law and UWG.
Dennis Tölle
27. May 2026
Blog posts
Category: Competition law
Competition law
Handing in electronic waste at the supermarket: New judgments against Aldi and Edeka strengthen consumer rights
Supermarkets must take back electronic waste – new rulings against Aldi and Edeka strengthen consumer rights.
Dennis Tölle
22. May 2026
Competition law
When are medical seals permissible under competition law? BGH decides on May 7, 2026
Doctors’ seals are a powerful advertising tool – but not without legal problems. The BGH will decide on May 7, 2026.
Dennis Tölle
29. April 2026
Competition law
Who is liable for placed advertising? The BGH on responsibility for Google Ads
Google Ads do not exonerate: Anyone who has products advertised digitally is also liable under competition law for platform ads.
Dennis Tölle
28. April 2026
Competition law
Discount advertising and reference price: when price reductions are inadmissible
The BGH confirms: Discount campaigns must be based on the lowest price of the last 30 days.
Dennis Tölle
22. April 2026
Competition law
Are vouchers permitted for prescription medicines?
The BGH sets limits: Which advertising campaigns are still permitted for prescription drugs.
Dennis Tölle
15. April 2026
Competition law
Health data for online pharmacies: ECJ sets clear limits
ECJ: Pharmacy order data is health data
Dennis Tölle
9. March 2026
Competition law
AI labeling from August: Is a wave of warnings looming?
From August 2, 2026, a stricter labeling requirement for AI-generated content will apply. Anyone who ignores the AI regulation risks warnings.
Dennis Tölle
4. March 2026
Competition law
Voucher advertising for prescription medicines: What is (still) allowed – and what is not
BGH clarifies: Vouchers and bonuses for prescription medicines are not permitted. What is permitted – and what the ECJ is now clarifying.
Dennis Tölle
12. December 2025
Competition law
OS platform will be switched off: Adapt imprint now
The EU’s ODR platform for online dispute resolution will finally be switched off on July 19, 2025. From July 20, 2025, the corresponding reference may
Dennis Tölle
3. July 2025