Green Claims topic page
Greenclaim “climate neutral”: misleading or permissible?
Two diametrically opposed decisions show how difficult it is to use the term “climate neutral” in advertising.
Dennis Tölle
2. January 2024
Blog posts
Category: Green Claims topic page
Green Claims topic page
What advertising with the term “climate neutral” really means
Climate neutrality under the legal microscope: A look at a ruling by the Frankfurt Higher Regional Court, among other things.
Dennis Tölle
12. December 2023
Green Claims topic page
Action by the Wettbewerbszentrale against Katjes and Mühlhäuser for “climate-neutral” products
The Higher Regional Court of Düsseldorf decides on details of the obligation to provide information when advertising “climate-neutral” products.
Where does greenwashing begin?
Dennis Tölle
1. December 2023
Green Claims topic page
Dos and don’ts of green advertising: organic labels under the microscope
A European regulation contains the essential rules for advertising organic products.
However, it cannot cover every individual case.
Dennis Tölle
22. November 2023
Green Claims topic page
Greenwashing: genuine sustainability or mere image cultivation?
Companies are increasingly advertising the environmental compatibility of their products and services.
But what is really behind green advertising?
Dennis Tölle
31. October 2023
Copyright & AI topic page Competition law
Green Claims Directive – transparency, trust and climate protection
The Green Claims Directive promises transparency and trust for consumers and incentives for companies to protect the climate.
Dennis Tölle
19. July 2023