OpenAI Fails to Register as an EU Trademark: The Limits of Descriptive Names
The EU Court denies protection to the word mark OPENAI. What this case reveals about descriptive brand names.
The EU Court denies protection to the word mark OPENAI. What this case reveals about descriptive brand names.

® Only for registered trademarks. Anyone who uses it without registration risks receiving a cease-and-desist letter under Section 5 of the German Unfair Competition Act (UWG).
Counterfeit Products on Vacation: Why Supposed Bargains Can End Up Being Costly Legally, Financially, and Health-wise.
ECJ: A year included in a trademark can be misleading if the advertised tradition is lacking. Companies need to be aware of this.
The Federal Court of Justice tightens the standards for bad faith applications – and the DPMA follows up with a notice.
How far does trademark law protect well-known signs? The EUIPO decision in the Apple appeal provides answers.
The EGC confirms: “V12X” is not registrable as a trademark – what companies should take away from this.
Brand clones & Brexit: Since 2026, only UK use counts – loss of trademark rights looms
The Madrid System promises worldwide trademark protection with one application. Opportunities, risks and strategy at a glance.
OLG Düsseldorf shows: Anyone who adopts formative design elements of well-known trademarks risks trademark infringement.